You hit “send” on a critical email—a proposal, an invoice, a time-sensitive client update. Hours later, you realize it never reached the inbox. It wasn’t rejected, and it didn’t bounce back. It simply disappeared into a spam folder or got blocked by security filters.
Most business leaders assume their emails are reliable. After all, email is one of the oldest digital communication tools we use. But behind the scenes, deliverability and domain security have become more complex than ever. Without proper protections in place, legitimate emails can vanish, and attackers can impersonate your domain to trick clients, vendors, or even your own employees.
This is the hidden risk many organizations overlook—until it impacts revenue or reputation.
Why Deliverability Is a Business Issue, Not Just IT
Industry research shows that 20–30% of legitimate business emails never make it to the inbox. For an average organization, that can mean thousands of lost touch points every month.
The consequences ripple quickly:
Missed sales opportunities when proposals don’t land.
Delayed payments because invoices never arrive.
Frustrated clients who think you’re unresponsive.
- A damaged reputation when your emails appear “untrustworthy” to security filters.
Email isn’t just a tool for communication—it’s the backbone of contracts, customer service, marketing, and finance. When it fails, the whole business feels the pain.
The Role of Domain Security in Deliverability
At the core of this issue are three technical protocols: SPF, DKIM, and DMARC.
SPF (Sender Policy Framework): Ensures only authorized servers can send email on behalf of your domain.
DKIM (DomainKeys Identified Mail): Adds a cryptographic signature to verify authenticity.
- DMARC (Domain-based Message Authentication, Reporting, and Conformance): Tells receiving servers how to handle emails that fail SPF or DKIM checks—and provides reporting on suspicious activity.
When these records are set up properly, they build trust between your domain and the recipient’s servers. When they aren’t, emails may be blocked, or worse, cybercriminals can spoof your domain and send fraudulent messages that appear legitimate.
Common Pitfalls Businesses Face
Many organizations assume their IT team or email vendor has this covered, but gaps are common:
Records are missing or misconfigured.
Policies are too permissive, leaving room for spoofing.
No one is actively monitoring reports to see if domains are under attack.
- Alignment issues occur when third-party tools (like marketing platforms or billing systems) send email on your behalf but aren’t authorized.
The result is unpredictable deliverability—and open doors for attackers.
Real-World Consequences
Consider this scenario: an attacker spoofs your domain and sends phishing emails to your customers. They look like invoices or password reset requests. Some clients fall for it, sending money or credentials to criminals.
Even if your systems weren’t breached, your reputation just took a hit. Clients blame you, and trust evaporates.
On the other side, imagine your own billing emails aren’t reaching customers because your SPF record isn’t aligned with your accounting software. Payments are delayed, cash flow is disrupted, and your finance team spends days chasing down “lost” invoices.
These aren’t hypotheticals—they happen every day, and they cost businesses millions.
Why Monitoring Matters as Much as Setup
Some companies go through the motions of configuring SPF, DKIM, and DMARC once and consider the job done. But cybercriminals evolve constantly, and your domain usage changes over time.
Maybe you added a new marketing platform. Maybe you switched payroll providers. Maybe a third-party vendor is sending on your behalf without authorization.
If no one is monitoring, those changes can break your records—or worse, leave you exposed. Continuous monitoring ensures that your domain stays aligned, your deliverability remains strong, and you catch suspicious activity before it turns into a crisis.
How TrustedSend Solves the Problem
At BizCom Global, we saw firsthand how much confusion and risk surrounds domain security. That’s why we developed TrustedSendTM—a managed service that protects your brand, improves deliverability, and takes the burden off your IT team.
With TrustedSendTM, you get:
Correct setup of SPF, DKIM, and DMARC records tailored to your business.
Ongoing monitoring to ensure alignment and catch changes before they cause issues.
Brand protection by preventing spoofing and phishing attempts.
- Inbox assurance so your legitimate emails reach the people who need them.
It’s not just about technology—it’s about business continuity, reputation, and trust.
What Leaders Can Do Today
If you’re not sure whether your domain is protected, here are three questions to start with:
Do we have SPF, DKIM, and DMARC records configured correctly on all domains?
Are we monitoring reports to confirm our emails are authentic and being delivered?
- Could our brand withstand the fallout if attackers spoofed our domain tomorrow?
If you hesitate on any of these, it’s time to act.
Email is still the most vital communication channel for businesses, but it’s also one of the most targeted. The hidden risk of poor deliverability and domain security is too costly to ignore.
Don’t wait for a client to complain about a missing invoice or for your domain to be used in a phishing scam. Proactive protection saves time, money, and reputation.
With TrustedSendTM, BizCom Global ensures your emails are authenticated, aligned, and delivered—while keeping your brand safe from abuse.
👉 Learn more about TrustedSendTM today.
